Is this nothing to worry about or will this put me out of business? That’s the assessment every business owner has to make whenever any problem is brought to them.

Do I ignore this and get on with what I was doing or do I drop everything to manage this risk and make sure my company survives it?

People get this wrong.

They ignore something that turns out to be a huge issue or they over-prepare for something that has no impact whatsoever.

Business owners must know their weaknesses in this area. Know if they have a tendency to brush things aside and then have to rush to put in a last-minute solution, or if they are naturally overcautious and have a tendency to lead with fear even though nothing is really wrong.

Whatever crosses your path – how much does it actually require your focus? Get insanely good at getting this right.