1. Most of our problems are good problems to have.
  2. Crazy is often genius, misunderstood.
  3. You don’t reach the next level by completing a to-do list.
  4. Version one is always messy and that’s okay.
  5. Multiply your product range and divide your attention.
  6. One person’s agitation is another’s relaxation.
  7. No one except your physio cares about your sports injury.
  8. Don’t mistake something feeling right for simply feeling familiar.
  9. Regular reminders of mortality are useful.
  10. Everybody’s a somebody and nobody’s a nobody.